Δ Name (Optional)Email (Optional) What's your job title?What type of company do you work at / own? Brewery Beverage company / manufacturer Distributor Retail / hospitality Design / marketing / creative Supplier / vendor Consultant Other What size brewery do you work at / own? 0 – 1,000 bbl 1,000 – 2,500 bbl 2,500 – 5,000 bbl 5,000 – 10,000 bbl 10,000 – 20,000 bbl 20,000 – 30,000 bbl 30,000 – 50,000 bbl 50,000 – 75,000 bbl 75,000 – 100,000 bbl 100,000 bbl+ I work at:Which Beer Branding Trends content do you regularly engage with? Newsletter Annual Beer Branding Trends Report Podcast Website articles LinkedIn / social posts CODO books I mostly skim headlines / occasional pieces What would you like us to cover more of in 2027?Is there anything you’d like us to cover less of?What challenges are facing your business heading into 2027? Declining taproom traffic Slowing sales / demand Distribution / wholesaler challenges Margin pressure / rising costs Maintaining relevance Differentiating from competitors Reaching younger consumers Too many brands / SKUs Portfolio complexity Marketing resources / budget Brand inconsistency Outdated branding Launching successful new products Expanding beyond beer Staffing / labor Capital / financing Other What other challenges are facing your business?What are the biggest branding or marketing challenges you’re dealing with right now?If you received an unexpected $100k to invest in your business in 2027, where would you put it?Which categories do you expect to launch, grow or invest in over the next few years? Core beers Specialty / seasonal beer NA beer Hop water THC beverages RTDs / cocktails Spirits Wine Soft drinks / soda Energy / functional beverages Other non-alcoholic beverages Food Hospitality / taproom concepts None of the above Other How is your company currently using AI? We aren’t Research Writing / content Marketing Strategy Design / image generation Data / analytics Sales Operations / administrative work Product development Other How do you currently feel about AI’s role in branding and marketing? Very positive Mostly positive Mixed Mostly negative Very negative I don’t have much of an opinion yet A few quick questions about your own brand.How are you feeling about your current brand heading into 2027? Love it — we’re in a great spot It’s working, but we’ve outgrown parts of it Not confident — we’re thinking about changes It feels outdated or inconsistent Not sure Are you considering any of the following in 2027? Full rebrand Brand refresh Packaging refresh Brand strategy / architecture work Portfolio / SKU cleanup Website redesign New beer / product family New non-beer beverage brand New company / masterbrand Taproom / environmental branding M&A-related brand work Not planning any major changes Other What else are you considering?Have you ever worked with CODO or seriously considered hiring us? We’ve worked with CODO We’ve considered working with CODO We know CODO but haven’t considered a project I’m not very familiar with CODO Would you like Isaac to reach out about your brand or an upcoming project? Yes Maybe — happy to have a conversation Not right now Your NameEmail CompanyWhat are you considering?Is there a question or topic you’d like us to tackle in a future newsletter, report or podcast?Would you be willing to give a short testimonial about why you enjoy Beer Branding Trends? Sure Not today What would you tell someone who was considering subscribing?NameCompany (Optional)Thanks so much for your time, and for subscribing to BBT. Please hit submit once you’re done with this survey and we’ll send you a coupon for $25 off any of our books. Use it as many times as you’d like.
