Beer Branding Trends is a monthly collection of field notes covering trends, currents and actionable advice from CODO Design—a leading craft beer (and beverage alcohol) branding firm.
This newsletter (and companion podcast) are geared toward marketing and brand directors, in-house designers, sales folks, brewery founders, CEOs, CMOs and anyone else who is tasked with the job of selling more beer and growing their business.
Recurring themes include brand strategy and positioning, behavioral economics, portfolio management, creative process management, brand architecture and (unfairly?) making fun of ESBs.
We round out each newsletter with expert interviews, video content, interesting reads and exclusive insights from parallel industries we work in like distilling, cannabis and CPG food and beverage.
Subscribe today to build a stronger brand and sell more beer.