Vol. 023
Brand Extensions vs. Sub Brands – A Closer Look
Examining the fine line between Brand Extensions and Sub Brands. When can each strategy make sense and how can your brewery implement them?
The Beer Branding Trends Newsletter is a monthly collection of field notes covering trends, currents and actionable advice from CODO Design—a design firm on the front lines of beer and bev/alc branding.
Each issue is grounded in up-to-the minute field work so you can apply the concepts directly to your brewery’s brand today, build a stronger brand and sell more beer.
Vol. 022
The Role of the Parent Brand in Brand Architecture
What is your parent brand? And why is this such an important concept when launching new beverage products?
Vol. 021
021 – Introducing The Beyond Beer Handbook!
Part book, part quiz, and part choose-your-own-adventure-style novel, The Beyond Beer Handbook is a purpose-built tool for helping you expand your brewery’s portfolio and build a more resilient business.
Vol. 020
Rebranding Mission Brewing: A San Diego Icon
Rebranding a 100+ year old brewery to stand out in a stacked San Diego beer scene.
Vol. 019
Behind the Scenes: Branding a Startup Brewery
A deep dive, behind the scenes look at an ongoing branding project with a brewery in planning named Lost Nomad Brewing Co.
Vol. 018
Answering YOUR 2022 Beer Branding Trends Questions
A special podcast episode tackling subscriber questions on our 2022 Beer Branding Trends review.
Vol. 017
2022 Beer Branding Trends Is Out Now
Dive into 17,000 words spanning major industry currents, package design trends and emergent beverage opportunities.
Vol. 016
What Is A Lifestyle Brand?
When does a brand become a “Lifestyle” brand? And what does this mean for beverage companies who want to stand out in the cold box?
Vol. 015
How to Future Proof Your Brand
What makes a brand timeless? And how can we build a timeless brand from the ground up?
Vol. 014
What is Brand Equity, Really?
Did you know that there are actually two types of equity you need to measure during a rebrand?
Vol. 013
What do most beverage startups get wrong?
Framing your Brand Values is one of the most important tasks your startup will tackle.
Vol. 011
How Far Can You Extend A Brand?
How many extensions are too many? And how are you supposed to know when you’ve hit the limit?
Vol. 010
Lessons From The Beer Wars
What can craft learn from the Big Beer Wars. Plus, watch our live present
Vol. 007
Do Brewpubs Need Great Branding?
Does a brewpub (with no intention to ever package beer for distribution or carryout) need compelling branding?
Vol. 006
2021 Trends AMA
Thanks to everyone (all 25 of you) who sent in a question about our 2021 Craft Beer Branding Trends article.
Vol. 005
Branding Trends out Now
Clocking in at just under 20k words, this is the most thorough annual guide we’ve put together to date.
Vol. 004
Variety Packs
Variety Packs have been a perennial best seller in Big Craft for years. But we’ve seen a sharp uptick in smaller breweries getting into this format as of late.
Vol. 003
Can the Brewery of Tomorrow Not Package?
One of the lasting changes in the beer industry triggered by the pandemic will be the expectation for breweries to continually package their beer.
Vol. 002
Anchor Brewing
The iconic Anchor Brewing recently launched a stark rebrand that was met with fervent backlash.
Vol. 001
Brewery to Beverage Company
One of the biggest sea changes we’ve seen in the beer industry over the last few years has been a move towards being a “house of brands.”