Vol. 011
How Far Can You Extend A Brand?
How many extensions are too many? And how are you supposed to know when you’ve hit the limit?
The Beer Branding Trends Newsletter is a monthly collection of field notes covering trends, currents and actionable advice from CODO Design—a design firm on the front lines of beer and bev/alc branding.
Each issue is grounded in up-to-the minute field work so you can apply the concepts directly to your brewery’s brand today, build a stronger brand and sell more beer.
Vol. 010
Lessons From The Beer Wars
What can craft learn from the Big Beer Wars. Plus, watch our live present
Vol. 007
Do Brewpubs Need Great Branding?
Does a brewpub (with no intention to ever package beer for distribution or carryout) need compelling branding?
Vol. 006
2021 Trends AMA
Thanks to everyone (all 25 of you) who sent in a question about our 2021 Craft Beer Branding Trends article.
Vol. 005
Branding Trends out Now
Clocking in at just under 20k words, this is the most thorough annual guide we’ve put together to date.
Vol. 004
Variety Packs
Variety Packs have been a perennial best seller in Big Craft for years. But we’ve seen a sharp uptick in smaller breweries getting into this format as of late.
Vol. 003
Can the Brewery of Tomorrow Not Package?
One of the lasting changes in the beer industry triggered by the pandemic will be the expectation for breweries to continually package their beer.
Vol. 002
Anchor Brewing
The iconic Anchor Brewing recently launched a stark rebrand that was met with fervent backlash.
Vol. 001
Brewery to Beverage Company
One of the biggest sea changes we’ve seen in the beer industry over the last few years has been a move towards being a “house of brands.”