Good morning! 

After more than two years of writing, and three years of research and real world field work on several dozen brewery Brand Architecture projects, we're excited to finally share The Beyond Beer Handbook.

1. Read / Buy the book here.

2. Listen to a Beer Branding Trends Podcast conversation on why writing this book was so challenging (math—it was because we had to do math), and why we think this will be an invaluable resource for breweries of all sizes moving forward.

The Beverage Extension Assessment Tool (B.E.A.T.) is a 14 point quiz that will outline the correct path from your initial concept to finished product. Is your team kicking around a new beverage idea? Give the B.E.A.T. a test drive here. 

—

Here's a quick run down on the book

Thousands of breweries are moving into the Beyond Beer space with exciting non-beer beverages each year. And at some point, every brewery will be confronted with the decision about whether or not they should move into a new category. This move can be both an opportunity and a risk, begging some critical questions:

– Should this new product be positioned as being from our brewery, or should we develop a specific name for it?

– Could making a non-beer product hurt our brewery’s reputation or positioning?

– What if this entire idea flops?

– What if this new beverage sells better than our beer?

The Beyond Beer Handbook will demystify the process of launching new beverage extensions and help your brewery answer these key questions to reach a solid, well-informed decision in an afternoon.

Part book, part quiz, and part choose-your-own-adventure-style novel, The Beyond Beer Handbook is a purpose-built tool for helping you expand your brewery’s portfolio and build a more resilient business.

It will quickly get your team oriented and outfitted with the info and concepts you need to confidently position, brand, and launch any extension, beer or beyond.

—


Buy The Beyond Beer Handbook today.