All killer, no filler ~30 minute conversations between CODO Design Co-founders, Isaac Arthur and Cody Fague, on the art and science of building compelling brewery and Bev Alc brands.
Recurring themes include brand strategy and positioning, brand architecture, behavioral economics, portfolio management, creative process management and the occasional dad joke.
Cody and Isaac sit down with Natasha and Hannah of Cowbell Brewing to unpack their recent rebrand — from Brand Strategy and packaging decisions to designing at scale for one of Ontario’s largest breweries.
Cody and Isaac sit down to discuss the different ways we’re seeing breweries use Sub Brands to scale their portfolios today.
Cody and Isaac sit down to answer audience questions from their recent brewers conference presentations.
Cody and Isaac sit down to discuss the (many) downsides and (few) upsides to inadvertently repositioning your parent brand.
Isaac sits down with Dave and Bump Williams from Bump Williams Consulting to discuss shifting beer pricing tiers and how a brewery today can best navigate this fractured market.
Cody and Isaac sit down with Loy & PK from MAP Brewing to discuss their recent brand refresh. Why now, what did the process entail and what does this mean for MAP moving forward?
Cody and Isaac sit down to discuss real-world challenges (and common problems) we’ve seen on the front lines of brewery M&A.
Cody and Isaac sit down to discuss what goes into integrating a new brewery acquisition after the deal is done.
Cody and Isaac sit down to introduce the new Beer Branding Trends Newsletter summer series, Acquired.
Cody and Isaac sit down to discuss several ways you can de-risk your brewery’s rebrand ahead of the process.
Cody and Isaac sit down to discuss a few questions from our CBC seminar on Brand Architecture, including the fine line between when a product shifts from living under a Branded House towards becoming …
Cody and Isaac sit down to interview Kevin Waltermire of Comma Brewing about his new cannabis NA beer brand.
Cody and Isaac sit down to discuss how newer breweries can use Brand Architecture to shape their portfolios and grow their business.
Cody and Isaac sit down to discuss whether or not a brewery can (or should) Line Extend to a different style?
Cody and Isaac sit down to field audience-submitted questions from this year’s annual Beer Branding Trends report.
Cody and Isaac sit down to discuss the unique headwinds facing Regional and Legacy Breweries (and how to overcome them) in 2025.
Cody and Isaac sit down to discuss when it could (or could not) make sense for your brewery to launch a cannabis beverage.
Cody and Isaac sit down to discuss how early (or late) your brewery should consider jumping on a trend.
Cody and Isaac sit down to discuss how your brewery can future proof your flagships.
Cody and Isaac sit down to discuss CODO Design’s 2025 Beer Branding Trend Review.
Cody and Isaac sit down with Rob Day to discuss how CODO rebranded the Massachusetts legacy brand, Wachusett Brewing.
Cody and Isaac sit down to discuss how to organize and prioritize different info types on your brewery’s packaging.
Cody and Isaac sit down with Jill and Ryan Ahrens to discuss Malibu Brewing’s recent package refresh.
Cody and Isaac sit down with Michael Claar to discuss Alewerks Brewing Co.’s recent brand and package refresh.
Cody and Isaac sit down to discuss when it makes sense to launch an Endorsed Brand vs. an entirely new, standalone brand.
Cody and Isaac sit down to discuss why branding is important for a taproom-focused brewery, even if you have no intention of ever packaging your beer.
Cody and Isaac sit down to discuss how a brewery that releases hundreds of new beers each year can bring clarity to their packaging.
Isaac sits down with Matthew McLaughlin to discuss all thing brewery Intellectual Property.
Isaac sits down with Brandon Richards and Kristen Ballinger of AleSmith Brewing to discuss their new hard cider brand development.
Cody and Isaac sit down to discuss a handful of best practices CODO has learned after handling several dozen package refreshes.
Cody and Isaac sit down to discuss the key differences between package refreshes, brand refreshes and rebrands as well as why these nuances matter.
Cody and Isaac sit down to introduce CODO’s new summer BBT newsletter series: The Package Refresh Series. Plus, why *are* package refreshes so hot right now?
Cody and Isaac sit down to discuss Brand Essences and how they help to make your Brand Strategy actionable.
Cody and Isaac sit down to discuss what they’ve learned about Brand Architecture in the two years since publishing The Beyond Beer Handbook.
Cody and Isaac sit down to discuss when it can make sense to jettison your visual & Brand Equity.
Cody and Isaac sit down to discuss their experience at the 2024 Craft Brewers Conference.
Cody and Isaac sit down to field subscriber-submitted questions on our 2024 Beer Branding Trends review.
Cody and Isaac sit down to discuss craft lager and how your brewery can nail this positioning challenge.
Cody and Isaac sit down to discuss Co-branding in craft beer, and why this is such a fun strategy right now.
Cody and Isaac sit down with Jacob Virgil to discuss their recent rebranding project with NoDa Brewing.
Cody and Isaac sit down to discuss what they’re seeing in their Regional Brewery branding work.
Cody and Isaac sit down to discuss how to actually frame your visual and Brand Equity
Cody and Isaac sit down to discuss CODO’s 2024 Beer Branding Trends review.
Cody and Isaac sit down with The Virginia Beer Co. to discuss their recent collab: Cold Drinking Beer.
Cody and Isaac sit down to field our latest round of listener-submitted questions.
Cody and Isaac sit down to discuss qualitative and quantitive reasons for rebranding a brewery, and why all roads ultimately lead to increasing revenue.
Cody and Isaac sit down to discuss the merits of a Branded House Brand and why this could be an important part of your brewery’s portfolio.
Cody and Isaac sit down to discuss the nuances between a rebrand and a brand refresh (and why your intent matters more than anything).
Cody and Isaac sit down to discuss action items to set yourself up for a strong 2024.
Cody and Isaac sit down to discuss Legacy Breweries: What are they and what unique challenges do they face today?
Cody and Isaac sit down to discuss why the way we help our clients launch their rebrands has shifted so dramatically over the last few years.
Cody and Isaac sit down to discuss how to design better merch and merch programs and make millions of dollars along the way.
Cody and Isaac sit down to field questions from in-house designers, freelancers and marketing pros from around the beer industry.
Cody and Isaac sit down to discuss timeless brands. What makes a brand timeless and what lessons can we can apply to new branding projects?
Cody and Isaac sit down to discuss best practices for getting the most out of your in-house team and external agency relationship.
Cody and Isaac sit down to discuss best practices for remote work with a branding agency that might be a state, a time zone or half a world away.
Cody and Isaac sit down to introduce their “Sub Brand Ladder” framework. Are you interested in building a Sub Brand at your brewery? Start here.
Cody and Isaac sit down to discuss the subtle (but important) differences between Sub Brands and Endorsed Brands.
Cody and Isaac sit down to introduce CODO’s Sub Brand Summer Series and answer the question: “Why are Sub Brands so hot right now?”
When (and why) should a brewery consider a package refresh?
Cody and Isaac sit down with Fernson Brewing to discuss their shiny new package refresh.
Cody and Isaac sit down to discuss Modular Identity Systems.
Cody and Isaac sit down to field community-submitted questions on CODO’s 2023 Beer Branding Trends review.
Cody and Isaac sit down to discuss an important, looming issue in the Bev Alc world. (Won’t someone think of the children?!?)
Cody and Isaac sit down to discuss what we’re seeing in our brewery in planning and startup branding work so far this year.
Cody and Isaac sit down to discuss CODO’s 2023 Beer Branding Trends Review.
Cody and Isaac sit down to field some Q&A, including how to brand and position a seemingly “boring” brewery.
Cody and Isaac sit down to discuss brand guidelines. What are they, why are they valuable and why does no one ever read them?
Cody and Isaac sit down for some Q&A on the topic of audience definition within the beer and beverage industry.
Cody sits down to discuss the CODO’s recent rebrand for Good George Brewing out of New Zealand.
Cody and Isaac sit down for a frank, somewhat productive(?) conversation on project timelines.
Cody sits down with the team at Birdsmouth Beer Co. to discuss what went into naming and branding their craft lager brewery in New Jersey.
Cody and Isaac sit down to discuss the Hop Water category, and why they believe it could be a big trend in 2023.
Cody and Isaac sit down to discuss their recent trip to speak at the Ontario Craft Brewers Conference.
Cody and Isaac sit down to discuss the importance of a perfect (re)brand rollout in a post-pandemic landscape.
Cody and Isaac sit down to field Beer Branding Trends Newsletter subscriber-submitted questions.
Cody and Isaac sit down to discuss some options for how to handle a brewery’s brand post acquisition.
Cody and Isaac sit down for some Q&A on Brand Architecture and The Beyond Beer Handbook.
Cody and Isaac sit down to discuss the Beverage Extension Assessment Tool (B.E.A.T.).
Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.
Cody and Isaac sit down to discuss the role of the parent brand in Brand Architecture.
Cody and Isaac sit down to discuss CODO’s new book, The Beyond Beer Handbook.
Cody and Isaac sit down to discuss CODO’s recent rebranding project with Mission Brewing + a conversation with our FIRST EVER guest, Mission’s CEO, Dan Partelow.
Cody and Isaac sit down to discuss CODO’s 13th anniversary, and how the beer industry has evolved along the way.
Cody and Isaac sit down to discuss what makes for a great brewery name and how to actually find one.
Cody and Isaac sit down to discuss the differences between a brewery’s Mission and Vision, why this matters, and how it can help you build a more purposeful business.
Cody and Isaac sit down to discuss audience segmentation, customer personas, and why you don’t see more fistfights in craft breweries.
Cody and Isaac sit down to answer ten hard hitting questions from subscribers on this year’s Beer Branding Trends review.
Cody and Isaac sit down and discuss everything covered in this year’s Beer Branding Trends review.
Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.
Cody and Isaac sit down to discuss how you can be the best client your design firm has ever had.
Cody and Isaac sit down to discuss what a branding project kickoff looks like. Plus, art direction homework, organizing internal and more.
Cody and Isaac sit down to discuss how your brewery should vet and hire a design firm for your rebrand.
Cody and Isaac sit down to discuss the different types of creative partners a brewery can hire to handle a rebrand.
Cody and Isaac sit down to discuss the finer points of announcing your brewery’s rebrand.
Cody and Isaac sit down to introduce themselves and CODO Design… 7 episodes in?
Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.
Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.
Cody and Isaac sit down to discuss how to position a craft brewery.
Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.
Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.
Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.
Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.