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Expert analysis that helps your team make better branding decisions and build a more resilient business.

All killer, no filler ~30 minute conversations between CODO Design Co-founders, Isaac Arthur and Cody Fague, on the art and science of building compelling brewery brands.

Recurring themes include brand strategy and positioning, brand architecture, behavioral economics, portfolio management, creative process management and the occasional dad joke.

Episode 006

Defining your Brewery’s Brand Personality, Voice and Essence

Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.

Episode 005

Organizing Your Internal Team Ahead of a Rebrand

Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.

Episode 004

How to Position Your Brewery

Cody and Isaac sit down to discuss how to position a craft brewery.

Episode 003

Defining Your Core Brand Values

Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.

Episode 002

Brewery Rebrand vs. Refresh (Evolution vs. Revolution)

Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.

Episode 001

When (and When Not) to Rebrand Your Brewery

Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.

Episode 000

2021 Craft Beer Branding Trends AMA

Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.