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Expert analysis that helps your team make better branding decisions and build a more resilient business.

All killer, no filler ~30 minute conversations between CODO Design Co-founders, Isaac Arthur and Cody Fague, on the art and science of building compelling brewery and Bev Alc brands.

Recurring themes include brand strategy and positioning, brand architecture, behavioral economics, portfolio management, creative process management and the occasional dad joke.

Episode 026

026 – So You Bought a Brewery. To Rebrand or Not To Rebrand?

Cody and Isaac sit down to discuss some options for how to handle a brewery’s brand post acquisition.

Episode 025

025 – Beyond Beer Handbook Q&A!

Cody and Isaac sit down for some Q&A on Brand Architecture and The Beyond Beer Handbook.

Episode 024

024 – 14 Questions to Ask As You Launch A New Beyond Beer Brand (the B.E.A.T.)

Cody and Isaac sit down to discuss the Beverage Extension Assessment Tool (B.E.A.T.).

Episode 023

023 – 4 Essential Strategies for Branding Your Next Beyond Beer Beverage

Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.

Episode 022

022 – The Role of the Parent Brand in Brand Architecture

Cody and Isaac sit down to discuss the role of the parent brand in Brand Architecture.

Episode 021

021 – Introducing The Beyond Beer Handbook!

Cody and Isaac sit down to discuss CODO’s new book, The Beyond Beer Handbook.

Episode 020

020 – Rebranding an Iconic San Diego Brewery (feat. Dan from Mission Brewing)

Cody and Isaac sit down to discuss CODO’s recent rebranding project with Mission Brewing + a conversation with our FIRST EVER guest, Mission’s CEO, Dan Partelow.

Episode 019

019 – Reflecting on 13 Years of Craft Beer Branding

Cody and Isaac sit down to discuss CODO’s 13th anniversary, and how the beer industry has evolved along the way.

Episode 018

How to Name a Craft Brewery

Cody and Isaac sit down to discuss what makes for a great brewery name and how to actually find one.

Episode 017

Defining Your Brewery’s Mission and Vision

Cody and Isaac sit down to discuss the differences between a brewery’s Mission and Vision, why this matters, and how it can help you build a more purposeful business.

Episode 016

Defining Your Brewery’s Audience

Cody and Isaac sit down to discuss audience segmentation, customer personas, and why you don’t see more fistfights in craft breweries.

Episode 015

2022 Beer Branding Trends Q&A

Cody and Isaac sit down to answer ten hard hitting questions from subscribers on this year’s Beer Branding Trends review.

Episode 014

2022 Beer Branding Trends Overview

Cody and Isaac sit down and discuss everything covered in this year’s Beer Branding Trends review.

Episode 013

Goal Setting During a Brewery Rebrand

Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.

Episode 012

How to be a Great Client (and Give Great Feedback)

Cody and Isaac sit down to discuss how you can be the best client your design firm has ever had.

Episode 011

What Does a Branding Project Kickoff Look Like?

Cody and Isaac sit down to discuss what a branding project kickoff looks like. Plus, art direction homework, organizing internal and more.

Episode 010

How to Hire a Design Firm for your Branding Project

Cody and Isaac sit down to discuss how your brewery should vet and hire a design firm for your rebrand.

Episode 009

How to Find the Perfect Branding Firm for your Brewery’s Rebrand

Cody and Isaac sit down to discuss the different types of creative partners a brewery can hire to handle a rebrand.

Episode 008

How to Launch Your Brewery’s Rebrand

Cody and Isaac sit down to discuss the finer points of announcing your brewery’s rebrand.

Episode 007

A Formal Introduction to CODO Design

Cody and Isaac sit down to introduce themselves and CODO Design… 7 episodes in?

Episode 006

Defining your Brewery’s Brand Personality, Voice and Essence

Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.

Episode 005

Organizing Your Internal Team Ahead of a Rebrand

Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.

Episode 004

How to Position Your Brewery

Cody and Isaac sit down to discuss how to position a craft brewery.

Episode 003

Defining Your Core Brand Values

Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.

Episode 002

Brewery Rebrand vs. Refresh (Evolution vs. Revolution)

Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.

Episode 001

When (and When Not) to Rebrand Your Brewery

Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.

Episode 000

2021 Craft Beer Branding Trends AMA

Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.