2022 Beer Branding Trends Q&A
Cody and Isaac sit down to answer ten hard hitting questions from subscribers on this year’s Beer Branding Trends review.
All killer, no filler ~30 minute conversations between CODO Design Co-founders, Isaac Arthur and Cody Fague, on the art and science of building compelling brewery and Bev Alc brands.
Recurring themes include brand strategy and positioning, brand architecture, behavioral economics, portfolio management, creative process management and the occasional dad joke.
Cody and Isaac sit down to answer ten hard hitting questions from subscribers on this year’s Beer Branding Trends review.
Cody and Isaac sit down and discuss everything covered in this year’s Beer Branding Trends review.
Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.
Cody and Isaac sit down to discuss how you can be the best client your design firm has ever had.
Cody and Isaac sit down to discuss what a branding project kickoff looks like. Plus, art direction homework, organizing internal and more.
Cody and Isaac sit down to discuss how your brewery should vet and hire a design firm for your rebrand.
Cody and Isaac sit down to discuss the different types of creative partners a brewery can hire to handle a rebrand.
Cody and Isaac sit down to discuss the finer points of announcing your brewery’s rebrand.
Cody and Isaac sit down to introduce themselves and CODO Design… 7 episodes in?
Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.
Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.
Cody and Isaac sit down to discuss how to position a craft brewery.
Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.
Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.
Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.
Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.