Episode 006
Defining your Brewery’s Brand Personality, Voice and Essence
Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.
All killer, no filler ~30 minute conversations between CODO Design Co-founders, Isaac Arthur and Cody Fague, on the art and science of building compelling brewery brands.
Recurring themes include brand strategy and positioning, brand architecture, behavioral economics, portfolio management, creative process management and the occasional dad joke.
Episode 005
Organizing Your Internal Team Ahead of a Rebrand
Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.
Episode 004
How to Position Your Brewery
Cody and Isaac sit down to discuss how to position a craft brewery.
Episode 003
Defining Your Core Brand Values
Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.
Episode 002
Brewery Rebrand vs. Refresh (Evolution vs. Revolution)
Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.
Episode 001
When (and When Not) to Rebrand Your Brewery
Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.
Episode 000
2021 Craft Beer Branding Trends AMA
Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.