Episode 007
Defining your Brewery’s Brand Personality, Voice and Essence
Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.
Episode Summary
Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.
Episode Notes
Points of discussion:
1. What is a Brand Essence? (+ real project examples)
2. Why does this matter?
3. Should (or can) a Brand Essence be public facing?
4. What is Brand Personality?
5. “If your brewery were a person, what sort of personality traits would it have?”
6. What is Brand Voice?
7. Spectrum Exercise as a process tool.
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