Join 7,500+ other subscribers

Expert analysis that helps your team make better branding decisions and build a more resilient business.

Episode Summary

Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.

Episode Notes

Points of discussion:

1. What is a Brand Essence? (+ real project examples)

2. Why does this matter?

3. Should (or can) a Brand Essence be public facing?

4. What is Brand Personality?

5. “If your brewery were a person, what sort of personality traits would it have?”

6. What is Brand Voice?

7. Spectrum Exercise as a process tool.

Learn more at

Have a topic or question you’d like us to field on the show? Shoot it our way:

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: