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Episode Summary

Cody and Isaac sit down to discuss the importance of a perfect (re)brand rollout in a post-pandemic landscape.

Episode Notes

Points of discussion:

1. The original question: You guys have been a thought leader in craft beer branding and package design for a while now. What have you either gotten wrong or changed your opinion about over the years?

2. On rebrand rollouts (why they’re important)

3. Why full rollouts are so complicated, if not impossible, in 2022 (and likely beyond)

4. Supply chain woes

5. Drip campaigns are still a great idea

6. Staggered launches are the new normal

7. F*ck it, we’ll do it live.

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