Episode Summary
Cody and Isaac sit down to discuss timeless brands. What makes a brand timeless and what lessons can we can apply to new branding projects?
Episode Notes
Points of discussion:
1. How to future proof your brand. [BBT Newsletter]
2. Consistency, Relevancy and Advertising $$$ [BBT Newsletter]
3. A compelling point of view and immutable cultural relevance
4. What dragon are you slaying?
5. Cody rocks a grim reaper air freshener?
6. On simple, iconic marks (+ a limited color palette and consistent iconography)
7. And then spend hundreds of millions of dollars on advertising (easy peasy!)
Learn more at www.craftbeerrebranded.com
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