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Episode Summary

Cody and Isaac sit down to discuss timeless brands. What makes a brand timeless and what lessons can we can apply to new branding projects?

Episode Notes

Points of discussion:

1. How to future proof your brand. [BBT Newsletter]

2. Consistency, Relevancy and Advertising $$$ [BBT Newsletter]

3. A compelling point of view and immutable cultural relevance

4. What dragon are you slaying?

5. Cody rocks a grim reaper air freshener?

6. On simple, iconic marks (+ a limited color palette and consistent iconography)

7. And then spend hundreds of millions of dollars on advertising (easy peasy!)

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