Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.

Points of discussion:

1. What are core brand values?
2. Why frame your values?
3. Are brand values public-facing or an internal tool and rallying cry for your team?
4. Quick run down of the most common values we hear over and over again, from breweries all over the world.
5. ‘The Advantage’ book by Patrick Lencioni *quick note: Isaac’s an idiot. The author of ‘The Advantage’ is PATRICK Lencioni. Not Paul. Isaac said Paul Lencioni with such confidence at least 6 times during this episode. Great job, Isaac!
6. Core values vs. Aspirational values vs. Permission-to-play values.
7. Two methods we use for framing core brand values.