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Episode Summary

Cody and Isaac sit down to discuss package refreshes.

Episode Notes

Points of discussion:

1. Evolution vs. Revolution

2. What is a package refresh?

3. Why (and when) do breweries do this?

4. Common pain points that lead to package refreshes

5. Common goals and objectives in these projects

6. On hierarchy and packaging hierarchy

7. What if a brewery has a terrible logo and wants to keep it?

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