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Episode Summary

Cody sits down with the team at Birdsmouth Beer Co. to discuss what went into naming and branding their craft lager brewery in New Jersey.

Episode Notes

Points of discussion:

1. Read the Birdsmouth Beer branding case study here.

2. What is Birdsmouth Beer Co.?

3. Why craft lagers and why New Jersey?

4. What was it like building a brewery during the pandemic?

5. What was it like developing a name for a brewery?

6. What was the brand identity and package design process like?

7. One beer for the rest of your life: Pils or Dunkel???

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