Episode 071
070 – What we got wrong in the Beyond Beer Handbook
Cody and Isaac sit down to discuss what they've learned about Brand Architecture in the two years since publishing The Beyond Beer Handbook.
Episode Summary
Cody and Isaac sit down to discuss what they’ve learned about Brand Architecture in the two years since publishing The Beyond Beer Handbook.
Episode Notes
Points of discussion:
1. We should have expanded the book’s scope
2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map
3. Brand Architecture is an invaluable tool for future proofing your portfolio
4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery’s brand
5. We didn’t spend enough time on the House of Brands / Hybrid Brand models
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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