Join 7,500+ other subscribers

Expert analysis that helps your team make better branding decisions and build a more resilient business.

Episode Summary

Cody and Isaac sit down to introduce their “Sub Brand Ladder” framework. Are you interested in building a Sub Brand at your brewery? Start here.

Episode Notes

Points of discussion:

1. How to Scale the Sub Brand Ladder [Newsletter]

2. Your Band Architecture isn’t a static thing.

3. You can scale up and down the Beverage Brand Architecture Continuum over time.

4. How to develop a fanciful brand name [Podcast]

5. Fernson Brewing’s package refresh

6. Sub Brands vs. Endorsed Brands [Newsletter]

7. Common Line Extensions (in 2023): IPA > Hazy IPA > Imperial Hazy IPA — or — Lager > Light Lager > Lime Lager > Mexican-Style Lager

8. On variety packs [Newsletter]

9. KettleHouse & Cold Smoke

Learn more about brewery rebrands:

Learn more about Brand Architecture:

Have a topic or question you’d like us to field on the show? Shoot it our way:

Want to work together? Email Isaac to start the conversation.

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: