Episode Summary
Cody and Isaac sit down to introduce their “Sub Brand Ladder” framework. Are you interested in building a Sub Brand at your brewery? Start here.
Episode Notes
Points of discussion:
1. How to Scale the Sub Brand Ladder [Newsletter]
2. Your Band Architecture isn’t a static thing.
3. You can scale up and down the Beverage Brand Architecture Continuum over time.
4. How to develop a fanciful brand name [Podcast]
5. Fernson Brewing’s package refresh
6. Sub Brands vs. Endorsed Brands [Newsletter]
7. Common Line Extensions (in 2023): IPA > Hazy IPA > Imperial Hazy IPA — or — Lager > Light Lager > Lime Lager > Mexican-Style Lager
8. On variety packs [Newsletter]
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com