Cody and Isaac sit down to discuss qualitative and quantitive reasons for rebranding a brewery, and why all roads ultimately lead to increasing revenue.

Points of discussion:

1. Should all brewery rebrands lead to growth?

2. On Fat Rare and Samuel Adams’ recent rebrands.

3. Various reasons for rebranding we’ve heard from our clients:

– “Our packaging is all over the place visually. And with 25+ new releases per year, it’s always getting worse.”

– “We’ve got multiple locations now and want to develop a consistent look and experience that spans the entire company.”

– “We’re not really sure what our story is. Sure, we’ve grown a lot and people love our beer, but I feel like we could be so much further along if we actually spent time dialing in our marketing and branding.”

– “We’re shifting to a new format (moving from 12oz to 16oz cans) and want to make everything hang together on shelf.”

– “We’re buying a brewery and, other than the name, think everything about the existing branding and packaging needs to change.”