Episode 072
071 – Make Your Brand Strategy Actionable
Cody and Isaac sit down to discuss Brand Essences and how they help to make your Brand Strategy actionable.
Episode Summary
Cody and Isaac sit down to discuss Brand Essences and how they help to make your Brand Strategy actionable.
Episode Notes
Points of discussion:
1. What is a Brand Essence?
2. Brand Strategy vs. business strategy
3. Examples of Brand Essences
4. Can these become public facing?
5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design
6. Mood Boards serve as a phenomenal rapid prototyping tool
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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