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Episode Summary

Cody and Isaac sit down to field subscriber-submitted questions on our 2024 Beer Branding Trends review.

Episode Notes

Points of discussion:

2024 Beer Branding Trends Report

1. Can a smaller brewery actually pull off a craft lager brand?

2A. What’s the best packaging format for Hop Water?

2B. Why hasn’t ABI released a Hop Water?

3. What does the beer industry look like in 2030? (Hot takes only.)

4. Is fudging a beer’s style as a positioning tool disingenuous? 

5. Do you have any thoughts on the Bud Light controversy?

6. Should we feature awards (GABF, World Beer Cup, etc.) on our packaging? 

7. No mention of Cannabis in your report???

8. What are the downsides of building a contract brewed / lifestyle brand? 

9. Do you think we’ll see more private equity in the beer industry over the next few years as there are deals to be had?

10. White Claw NA: Stupid or brilliant?

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