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Episode Summary

Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.

Episode Notes

Points of discussion:

1. The most common goals we’ve seen breweries have for a branding or rebranding process

2. Qualitative vs. Quantitative goals

3. The most important goal of any rebranding project. Period.

4. S.M.A.R.T. Goals (Specific, Measurable, Action-Oriented, Realistic, Time-Limited)

5. Common qualitative goals we see

6. How to defeat a grizzly bear in hand to hand combat

7. CODO’s 2020 CBC Presentation

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