Episode 014
Goal Setting During a Brewery Rebrand
Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.
Episode Summary
Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.
Episode Notes
Points of discussion:
1. The most common goals we’ve seen breweries have for a branding or rebranding process
2. Qualitative vs. Quantitative goals
3. The most important goal of any rebranding project. Period.
4. S.M.A.R.T. Goals (Specific, Measurable, Action-Oriented, Realistic, Time-Limited)
5. Common qualitative goals we see
6. How to defeat a grizzly bear in hand to hand combat
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