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Episode Summary

Cody and Isaac sit down to discuss the subtle (but important) differences between Sub Brands and Endorsed Brands.

Episode Notes

Points of discussion:

1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter]

2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Branding Trends Newsletter]

3. CODO’s 2023 Beer Branding Trends Review

4. The role of the parent brand in Brand Architecture

4. Beverage Brand Architecture Continuum

5. Beverage Extension Assessment Tool (B.E.A.T.)

Learn more about brewery rebrands:

Learn more about Brand Architecture:

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