Episode 080
079 – Endorsed Brand vs. a New Standalone Brand
Cody and Isaac sit down to discuss when it makes sense to launch an Endorsed Brand vs. an entirely new, standalone brand.
Episode Summary
Cody and Isaac sit down to discuss when it makes sense to launch an Endorsed Brand vs. an entirely new, standalone brand.
Episode Notes
Points of discussion:
1. Endorsed Brand vs. New Brand [BBT Newsletter]
2. How we built the Cold Drinking Beer brand Case Study + Podcast
3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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