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Episode Summary

Episode Notes

Points of discussion:

  1. Isaac is leaving CODO to open a brewery?
  2. What is positioning (3 Core Questions) and why does this matter?
  3. How to use a matrix to get a quick eagle eye view of your competitive landscape.
  4. Categorical Differentiation as a positioning strategy.
  5. What is the “Positioning Trap?”
  6. Can a specific a theme or differentiator be too limiting on a day-to-day brand building basis?
  7. How to write your brand positioning statement.
  8. Okay, Isaac is not starting a brewery after all.

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