Points of discussion:
- Isaac is leaving CODO to open a brewery?
- What is positioning (3 Core Questions) and why does this matter?
- How to use a matrix to get a quick eagle eye view of your competitive landscape.
- Categorical Differentiation as a positioning strategy.
- What is the “Positioning Trap?”
- Can a specific a theme or differentiator be too limiting on a day-to-day brand building basis?
- How to write your brand positioning statement.
- Okay, Isaac is not starting a brewery after all.
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