Join 7,500+ other subscribers

Expert analysis that helps your team make better branding decisions and build a more resilient business.

Episode Summary

Cody and Isaac sit down to discuss Modular Identity Systems.

Episode Notes

Points of discussion:

1. What is a Modular Brand Identity System?

2. The “Facebook Problem”

3. Primary vs. Secondary vs. Tertiary components

4. Brand Identity vs. Brand Strategy (upstream vs. surface level)

5. Brand Guidelines

6. These are great for quickly rolling out merch programs.

7. Modular Identity Systems require a deft hand and hawkish editing to be built correctly.

Learn more about brewery rebrands:

Learn more about Brand Architecture:

Have a topic or question you’d like us to field on the show? Shoot it our way:

Want to work together? Email Isaac to start the conversation.

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: