Join 7,500+ other subscribers

Expert analysis that helps your team make better branding decisions and build a more resilient business.

Episode Summary

Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand. Plus, how to make sure you’re making the right decision in the first place.

Episode Notes

Points of discussion:

  1. Differences between a refresh and a full rebrand.
  2. Where does a package refresh fall into this?
  3. Why is this all so confusing?
  4. What is brand equity?
  5. What is a brand audit?
  6. How do you interpret all of this research?
  7. Can you rebrand and keep the same logo?

Learn more at

Have a topic or question you’d like us to field on the show? Shoot it our way: