Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand. Plus, how to make sure you’re making the right decision in the first place.
Points of discussion:
- Differences between a refresh and a full rebrand.
- Where does a package refresh fall into this?
- Why is this all so confusing?
- What is brand equity?
- What is a brand audit?
- How do you interpret all of this research?
- Can you rebrand and keep the same logo?
Learn more at www.craftbeerrebranded.com
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