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Episode Summary

Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.

Episode Notes

Points of discussion:

1. Beverage Brand Architecture Continuum

2. Branded House / Brand Extensions (pros & cons)

3. Sub / Endorsed Brands (overview)

4. I’m just new boot goofin’

5. Sub Brands (pros & cons)

6. Endorsed Brands (pros & cons)

7. House of Brands (pros & cons)

8. Which CODO employee housed half a box of Hard Mountain Dew?

9. Hybrid Brands

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