Episode 024
023 – 4 Essential Strategies for Branding Your Next Beyond Beer Beverage
Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.
Episode Summary
Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.
Episode Notes
Points of discussion:
1. Beverage Brand Architecture Continuum
2. Branded House / Brand Extensions (pros & cons)
3. Sub / Endorsed Brands (overview)
5. Sub Brands (pros & cons)
6. Endorsed Brands (pros & cons)
7. House of Brands (pros & cons)
8. Which CODO employee housed half a box of Hard Mountain Dew?
9. Hybrid Brands
Learn more at: http://www.beyondbeerbook.com
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