Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.
Points of discussion:
1. Beverage Brand Architecture Continuum
2. Branded House / Brand Extensions (pros & cons)
3. Sub / Endorsed Brands (overview)
4. I’m just new boot goofin’
5. Sub Brands (pros & cons)
6. Endorsed Brands (pros & cons)
7. House of Brands (pros & cons)
8. Which CODO employee housed half a box of Hard Mountain Dew?
9. Hybrid Brands
Learn more at: http://www.beyondbeerbook.com
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