Cody and Isaac sit down to discuss how to design better merch and make millions of dollars along the way.
Points of discussion:
1. How to design better merch [BBT Newsletter]
2. Your merch is a direct reflection of your business
3. Your merch can reinforce your positioning and brand story
4. So what style of XYZ (a shirt or hat) should you offer?
5. Think beyond your primary logo (give your fans winks & nods)
6. Create merch drops & scarcity
7. Create a beautiful retail footprint (please exit through the gift shop)
8. Should you sell your merch online?
Learn more about brewery rebrands: www.craftbeerrebranded.com
Learn more about Brand Architecture: http://www.beyondbeerbook.com
Have a topic or question you’d like us to field on the show? Shoot it our way: firstname.lastname@example.org
Want to work together? Email Isaac to start the conversation.
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