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Episode Summary

Cody and Isaac sit down to discuss how to design better merch and make millions of dollars along the way.

Episode Notes

Points of discussion:

1. How to design better merch [BBT Newsletter]

2. Your merch is a direct reflection of your business

3. Your merch can reinforce your positioning and brand story

4. So what style of XYZ (a shirt or hat) should you offer?

5. Think beyond your primary logo (give your fans winks & nods)

6. Create merch drops & scarcity

7. Create a beautiful retail footprint (please exit through the gift shop)

8. Should you sell your merch online?

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