Episode Summary
Cody and Isaac sit down to discuss how to position and brand a seemingly “unremarkable” brewery.
Episode Notes
Points of discussion:
1. Branding a startup brewery, feat. Lost Nomad Brewing
2. Name vs. No name
3. Identity vs. Story & Strategy
4. Positioning (What do you do? For whom? How are you different?)
5. Brand strategy drives the design train (always)
6. What is myth making? And why can’t Isaac settle on one definition for it?
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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