Episode Summary
Cody and Isaac sit down to discuss their recent trip to speak at the Ontario Craft Brewers Conference.
Episode Notes
Points of discussion:
1. Ontario brewers are cautiously optimistic (despite being a bit beat down)
2. Adam Brož’s Keynote + “Craft” vs. “Industrial” lagers
3. Discussing the LCBO (Liquor Control Board of Ontario)
4. Professional selling within the craft beer industry (KPIs, salary vs. commission, etc.)
5. Website tactics and breweries moving their main sites over to eCommerce platforms (e.g. Shopify)
6. Poll 1: Has your brewery produced (or thought about producing) a non-beer product? (40 yes / 31 no)
7. Poll 2: If you were to launch a beyond beer product in 2023, what category would you get into? (NA everything, Hop Water, RTDs, Kombucha, Cider, Cannabis & Canned Air?)
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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