Cody and Isaac sit down to discuss the Beverage Extension Assessment Tool (B.E.A.T.) and how you can use this to scale your brewery’s brand.
Points of discussion:
1. Beverage Extension Assessment Tool (B.E.A.T.)
2. Why 14 questions?
3. How does the scoring work?
4. Why was this so challenging to build?
5. Results = Choose Your Own Adventure Novel
Learn more at: http://www.beyondbeerbook.com
Have a topic or question you’d like us to field on the show? Shoot it our way: firstname.lastname@example.org
Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com