Episode Summary
Cody and Isaac sit down to discuss the merits of a Branded House Brand and why this could be an important part of your brewery’s portfolio.
Episode Notes
Points of discussion:
2. In defense of the Branded House [BBT Newsletter]
3. Beverage Brand Architecture Continuum
4. The Branded House for the new brewery
5. The Branded House for an established brewery coming out of a rebrand
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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