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Episode Summary

Cody and Isaac sit down to discuss the merits of a Branded House Brand and why this could be an important part of your brewery’s portfolio.

Episode Notes

Points of discussion:

1. What is a Branded House?

2. In defense of the Branded House [BBT Newsletter]

3. Beverage Brand Architecture Continuum

4. The Branded House for the new brewery

5. The Branded House for an established brewery coming out of a rebrand

6. Mission Brewing’s rebrand as an example

Learn more about brewery rebrands:

Learn more about Brand Architecture:

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