Join 7,500+ other subscribers

Expert analysis that helps your team make better branding decisions and build a more resilient business.

Episode Summary

Cody and Isaac sit down to discuss best practices for getting the most out of your in-house team and external agency relationship.

Episode Notes

Points of discussion:

1. How has the in-house vs. external agency dynamic evolved over the last decade.

2. Why are designers such assholes? (Were we born this way?)

3. Why we advocate for breweries to build in-house teams.

4. “Look how the massacred my boy.”

5. A few common arrangements between in-house groups and an external agency (strategy + execution, strategy + some execution, all strategy and no execution, no strategy and all execution).

6. How we work with an in-house to team to get the most mileage out of a clients budget.

7. The power of building guidelines together.

8. Post-project After Action Reviews (AARs).

Learn more at www.craftbeerrebranded.com

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com