Clocking in at just under 20k words, this is the most thorough annual guide we've put together to date. We've explored four core areas:
– COVID-19 Effects – Major Industry Trends – Craft Beer Branding (& Package Design) Trends – Expert Opinions
We're going to treat the June issue of the BBT Newsletter as an ask-me-anything (AMA) related to this article. If you have any questions you'd like us to field, on anything we discuss in this piece,please shoot me an email and we'll cover it next month.
Have any questions?
Email firstname.lastname@example.org with any questions or thoughts you have on this year's branding trends review and we'll field them in next month's BBT issue.
Topics covered include: major brewery rebrands, packaging refreshes, variety packs, a focus on brand architecture, “clean labels,” “lo & no alc,” the curious case of higher octane seltzers, slim cans, innovation teams running wild and kombucha?
This year, we’re fortunate to be joined by eighteen industry experts spanning brewery founders, CEOs, distributors, marketing directors, leading industry consultants, writers, strategists and economists.
Craft Beer, Rebranded and its companion Workbook are a step-by-step guide to map out a winning strategy ahead of your rebrand. Building on CODO’s decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brewery’s brand.