Episode Summary
Cody and Isaac sit down to discuss what they’ve learned about Brand Architecture in the two years since publishing The Beyond Beer Handbook.
Episode Notes
Points of discussion:
1. We should have expanded the book’s scope
2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map
3. Brand Architecture is an invaluable tool for future proofing your portfolio
4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery’s brand
5. We didn’t spend enough time on the House of Brands / Hybrid Brand models
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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