Episode Summary
Cody and Isaac sit down to discuss Brand Essences and how they help to make your Brand Strategy actionable.
Episode Notes
Points of discussion:
1. What is a Brand Essence?
2. Brand Strategy vs. business strategy
3. Examples of Brand Essences
4. Can these become public facing?
5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design
6. Mood Boards serve as a phenomenal rapid prototyping tool
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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