Episode Summary
Cody and Isaac sit down to discuss why branding is important for a taproom-focused brewery, even if you have no intention of ever packaging your beer.
Episode Notes
Points of discussion:
1. Question from a BBT subscriber
2. A strong brand builds enterprise value
3. Your brand is a platform
4. A compelling brand set the stage for co-branding opportunities
5. This all art directs your look and feel
6. A strong brand helps you attract and retain great talent
7. A heartwarming story about a CODO mom (and how we fired her son?)
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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