Episode Summary
Cody and Isaac sit down to discuss when it makes sense to launch an Endorsed Brand vs. an entirely new, standalone brand.
Episode Notes
Points of discussion:
1. Endorsed Brand vs. New Brand [BBT Newsletter]
2. How we built the Cold Drinking Beer brand Case Study + Podcast
3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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