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Episode Summary

Cody and Isaac sit down to discuss how to organize and prioritize different info types on your brewery’s packaging.

Episode Notes

Points of discussion:

1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]

2. Why are you refreshing your packaging?

3. Frame your brewery’s Brand Strategy, portfolio and Brand Architecture

4. Different info types you have to include + some nice-to-haves

5. Are you seeing “Stand-up Skinny” merchandising in your market?

6. We’re designing packaging to sell beer, not win awards.

7. Differences between primary and secondary packaging

8. On the merits of “duping” cans when not using a carton

9. Your carton’s bottom panel is not a junk drawer

Learn more about brewery rebrands: www.craftbeerrebranded.com

Learn more about Brand Architecture: http://www.beyondbeerbook.com

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

Want to work together? Email Isaac to start the conversation.

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