Episode 100
100 – Repositioning your parent brand (for better or worse)
Cody and Isaac sit down to discuss the (many) downsides and (few) upsides to inadvertently repositioning your parent brand.
Episode Summary
Cody and Isaac sit down to discuss the (many) downsides and (few) upsides to inadvertently repositioning your parent brand.
Episode Notes
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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