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Episode Summary

Cody and Isaac sit down to discuss what goes into integrating a new brewery acquisition after the deal is done.

Episode Notes

Points of discussion:

1. Acquired – So you bought a brewery. Now what?

2. Defining your Brand Equity: Fast & Slow

3. Embrace the “Staggered” rebrand launch

4. When to jettison your Brand Equity

5. A designer & a lawyer walk into a brewery

Learn more about brewery rebrands: www.craftbeerrebranded.com

Learn more about Brand Architecture: http://www.beyondbeerbook.com

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

Want to work together? Email Isaac to start the conversation.

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