Episode 118
117 – How to Revive a Legacy Beer Brand (+8.2%) feat. Rob Day of Wachusett Brewing
Cody and Isaac sit down with Rob Day, VP or Marketing at Barrel One Collective to discuss how Wachusett Brewing is performing one year out post-rebrand.
Episode Summary
Cody and Isaac sit down with Rob Day, VP or Marketing at Barrel One Collective to discuss how Wachusett Brewing is performing one year out post-rebrand.
Episode Notes
Points of discussion:
1. How we rebranded Wachusett Brewing [Case Study]
2. How CODO rebranded Wachusett Brewing feat. Rob Day [Podcast]
Learn more about brewery rebrands: www.craftbeerrebranded.com
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