 VOL. 005 |  | Our 2021 Beer Branding Trends review is out now—click here to read it.
Clocking in at just under 20k words, this is the most thorough annual guide we've put together to date. We've explored four core areas:
– COVID-19 Effects
– Major Industry Trends
– Craft Beer Branding (& Package Design) Trends
– Expert Opinions
We're going to treat the June issue of the BBT Newsletter as an ask-me-anything (AMA) related to this article. If you have any questions you'd like us to field, on anything we discuss in this piece, please shoot me an email and we'll cover it next month. | | | | | | | Have any questions?
Email isaac@cododesign.com with any questions or thoughts you have on this year's branding trends review and we'll field them in next month's BBT issue. | | | | | Direct section links
 |
Topics covered include: a continued need for packaging, DTC channels, "shopping on a mission," the aluminum shortage, triaging portfolios, C-stores and a move to embrace social and digital marketing. | | | | | | | | | |  |
| Topics covered include: major brewery rebrands, packaging refreshes, variety packs, a focus on brand architecture, “clean labels,” “lo & no alc,” the curious case of higher octane seltzers, slim cans, innovation teams running wild and kombucha? | | | | | | |  |
Trends identified include: “Chobanification,” “slaps,” “Bifurcation,” “V. Vibrant,” “Vintage Mascots,” “Tombstone Typography,” “Illustrated Ingredients,” and “Miami Vice, Baby.” | | | | | | |  |
| This year, we’re fortunate to be joined by eighteen industry experts spanning brewery founders, CEOs, distributors, marketing directors, leading industry consultants, writers, strategists and economists. | | | | | | | | Sneak Peeks (works in progress)
| | | Ready to learn more?
 |
| Craft Beer, Rebranded and its companion Workbook are a step-by-step guide to map out a winning strategy ahead of your rebrand. Building on CODO’s decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brewery’s brand. | | | | | | | | | | | If you’re enjoying the Beer Branding Trends Newsletter, we’d love if you shared it with a friend or two. You can send them here to sign up. | |
