Episode Summary
Cody and Isaac sit down to discuss the key differences between package refreshes, brand refreshes and rebrands as well as why these nuances matter.
Episode Notes
Points of discussion:
1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands)
2. Email Isaac to discuss your brewery’s package refresh: isaac@cododesign.com
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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