Episode Summary
Cody and Isaac sit down to discuss a few questions from our CBC seminar on Brand Architecture, including the fine line between when a product shifts from living under a Branded House towards becoming a Sub Brand.
Episode Notes
Points of discussion:
1. Are fancifully-named beers Sub Brands? [BBT Newsletter]
2. How to scale the “Sub Brand Ladder” (from the Sub Brand Summer Series)
3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]
Learn more about brewery rebrands: www.craftbeerrebranded.com
–
Learn more about Brand Architecture: http://www.beyondbeerbook.com
–
Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
–
Want to work together? Email Isaac to start the conversation.
–
Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com