Cody and Isaac sit down to discuss audience segmentation, customer personas, and why you don’t see more fistfights in craft breweries.

Points of discussion:

1. The “traditional” craft beer audience

2. Why craft breweries haven’t had to focus on defining their audience

3. Shifting demographics (and industry trends) that will lead to this becoming more important

4. A primer on audience segmentation

5. How to define your audience (with internal research)

6. How to gather external context to define your brewery’s audience

7. Customer personas: cheesy, but effective process tools

8. An ongoing (unnecessary?) tirade against ESB beers