Episode Summary
Cody and Isaac sit down with Fernson Brewing to discuss their shiny new package refresh.
Episode Notes
Points of discussion:
2. Beer & Loathing Across the Lonesome Prairie
3. How has Fernson’s identity shifted over the last 8 years?
4. Fernson’s thoughts on Brand Voice
5. Monolithic naming vs. Fanciful Names and Sub Brands
6. Why Fernson started naming beers
7. How this move sets Fernson up for future Line Extensions and Sub Brands
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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