Episode Summary
Cody and Isaac sit down to discuss when it can make sense to jettison your visual & Brand Equity.
Episode Notes
Points of discussion:
1. When to Jettison your Brand Equity [Newsletter]
2. If your current look is actively hurting your business
3. If your current identity doesn’t accurately represent where you want to take your business in the future
4. If you’re making, or planning to make major changes within your company
5. If you’re self conscious of your branding or packaging
6. You’re making some Brand Architecture moves
7. Let’s discuss a sacred cow: What about losing your current fans through a rebrand?
8. “Don’t sacrifice your brewery’s future on the altar of Brand Equity.”
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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