Episode Summary
Cody and Isaac sit down to discuss package refreshes.
Episode Notes
Points of discussion:
1. Evolution vs. Revolution
2. What is a package refresh?
3. Why (and when) do breweries do this?
4. Common pain points that lead to package refreshes
5. Common goals and objectives in these projects
6. On hierarchy and packaging hierarchy
7. What if a brewery has a terrible logo and wants to keep it?
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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