Good morning!

We're excited to share our 2026 Beer Branding Trends Review with you. 

This is our annual deep dive on what we see shaping the beer and Bev Alc space (from a branding perspective) right now.

1. Read the report here.

2. If audio is more your speed, Cody and I recorded a companion podcast that serves as high-level overview of this piece. Listen to that here. 


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Quick heads-up: We’re doing something different this year.

Instead of cramming everything into one monster report, we’ve pulled out eight strategic insights and are sending them to newsletter subscribers only — straight to your inbox over the coming weeks.

These are not in the main report. They’re just for you, as a thanks for being here.

These issues include:

1. Small beer, big opportunity?

2. The evolving role of style names in brand positioning

3. The hidden risk of launching an NA brand

4. The rise — and risk — of light flagship extensions

5. Function 2.0

6. The case for — and against — hyper-provenance

7. The Half & Half Opportunity

8. The surprising power of nostalgia in beer branding
 

Each one explores a major branding challenge or opportunity we see emerging right now — and offers our perspective on how to respond.

You don’t need to do anything — you’re already on the list to receive them.

But if you want to loop in your team, forward them this email or send them here to subscribe.


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Have questions?

We’re planning a Q&A podcast episode in a few weeks. If there’s anything in the report you’d like us to dig into further, reply to this email and we’ll include it on the show.

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Thanks as always for reading. I'm glad you're here.

– Isaac / CODO