Episode 103
102 – Sub Brand Use Cases for your Brewery
Cody and Isaac sit down to discuss the different ways we're seeing breweries use Sub Brands to scale their portfolios today.
Episode Summary
Cody and Isaac sit down to discuss the different ways we’re seeing breweries use Sub Brands to scale their portfolios today.
Episode Notes
Points of discussion:
1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]
2. In-house with Rhinegeist [CODO blog]
3. On the perils of releasing a budget brand [BBT Newsletter]
4. How we built the Cold Drinking Beer brand [Case Study]
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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