Episode Summary
Cody and Isaac sit down to discuss the different ways we’re seeing breweries use Sub Brands to scale their portfolios today.
Episode Notes
Points of discussion:
1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]
2. In-house with Rhinegeist [CODO blog]
3. On the perils of releasing a budget brand [BBT Newsletter]
4. How we built the Cold Drinking Beer brand [Case Study]
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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