Morning, party people!

CODO Design's 2022 Beer Branding Trends review is out now. 

Clocking in at just over 17,000 words, this piece covers a wide range of topics that are shaping beer and beverage alcohol today (and tomorrow).

Click here to read the article. 

We'd also like to invite you to listen to a special BBT Podcast episode where Cody and I discuss the piece itself. 

Click here to listen to the companion podcast episode.

Keep reading if you're interested in having us answer your questions on this piece on an upcoming AMA podcast.

BBT subscribers get exclusive access to ask us questions about anything we cover in this article. Nothing's off limits.

Email those over by May 19 and we will field them on our next podcast episode.

***bonus points if you send a voice recorded message

 

Reinvention explores an industry in flux, including:

• Rebrands
• Packaging refreshes
• The “Ball-out”
• Formats in flux
• Lifestyle brands
• eCommerce

Beyond Beer examines:

• Defining "Beyond beer" 
• Growth opportunities 
• “Dayparting”
• Esoteric ingredients (#lifehacks)
• Debits & credits 
• Non-alcoholic beer & beverages 
• Premium-izing hard seltzer 
• Categorical differentiation opportunities for hard seltzer 
• How can we “seltzer-ize” other categories

Brand Architecture outlines:

• Parent brand considerations when going Beyond Beer
• The “Accidental” hospitality group 
• Style-forward vs. fanciful beer names 
• Brand extensions vs Sub-brands 
• Era of the craft beer platform?

We've identified 8 visual trends over the last year of field work, including:

• Investing in Illustration
• “Minimal Plus”
• 60’s Vintage Revival
• Monoline
• Skulls
• Custom Dielines
• Interactive Packaging 
• Co-branded Stunt Beverages 

This year, we’re joined by fourteen industry experts spanning brewery founders, CEOs, distributors, marketing directors, industry consultants, writers, retailers, strategists and economists. We’ve given each person a few specific questions to add more context to everything we’ve discussed to this point. These experts include:

REINVENTION

• Jeff Alworth (Beervana)
• Tara Nurin (Eyes on the World)
• Julie Rhodes (Not Your Hobby Marketing)
• Paige Sopcic (CanSource)
• Jim Watson (Rabobank)
• Bump Williams (The BWC Company)

BEYOND BEER

• Mark Gallo (Nor-Cal Beverage)
• Jess Infante (Brewbound)
• Eddie Sahm (Sahm Hospitality Group)
• Bart Watson (Brewers Association)

BRAND ARCHITECTURE 

• Andrew Emerton (New Belgium Brewing)
• Joel Hueston (First Key Consulting)
• Matthew McLaughlin (McLaughlin PC + Fertile Ground Beer Co.)
• Mandie Murphy (Left Field Brewery)