Episode Summary
Cody and Isaac sit down to discuss some options for how to handle a brewery’s brand post acquisition.
Episode Notes
Points of discussion:
Points of discussion:
1. When (& When Not) to Rebrand Your Brewery [Podcast]
2. Brewery Rebrands vs. Brand Refreshes [Podcast]
3. Rebranding Mission Brewing [Newsletter]
4. Rebranding an Iconic San Diego Brewery (feat. Dan from Mission Brewing) [Podcast]
5. Three Questions to ask ahead of a brewery purchase
6. What are you actually buying?
7. Is there any visual and/or brand equity to maintain?
8. What is your vision for this brewery?
9. Email Isaac to discuss your brewery’s rebrand.
Learn more about brewery rebrands: www.craftbeerrebranded.com
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Learn more about Brand Architecture: http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Want to work together? Email Isaac to start the conversation.
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