Let’s discuss how to get the right people at the table to ensure a successful rebrand (or new product launch).

Cody and Isaac sit down to discuss timeless brands. What makes a brand timeless and what lessons can we can apply to new branding projects?

Do you need a beautiful brand identity system when your beer and taproom experience itself is what will keep people coming back?

Cody and Isaac sit down to discuss best practices for getting the most out of your in-house team and external agency relationship.

Here are a few strategies for wrangling your brewery’s intense packaging schedule

Cody and Isaac sit down to discuss best practices for remote work with a branding agency that might be a state, a time zone or half a world away.

Introducing the Sub Brand Ladder: a step-by-step guide for launching and scaling your brewery’s next Sub Brand.

Cody and Isaac sit down to introduce their “Sub Brand Ladder” framework. Are you interested in building a Sub Brand at your brewery? Start here.

Let’s explore the subtle (but important) differences between Sub Brands and Endorsed Brands.

Cody and Isaac sit down to discuss the subtle (but important) differences between Sub Brands and Endorsed Brands.

Why are breweries, big and small, building brands within their portfolio and what does this mean for the beer industry moving forward?

Cody and Isaac sit down to introduce CODO’s Sub Brand Summer Series and answer the question: “Why are Sub Brands so hot right now?”

A 3-part series exploring why Sub Brands are so important right now, what types of Sub Brands your brewery can build and how to actually build one.

How has the definition for Legacy Breweries shifted over time and what unique headwinds are these groups facing today?

When (and why) should a brewery consider a package refresh?

Let’s discuss the importance of developing Sub Brands as a long term brand building platform.

Cody and Isaac sit down with Fernson Brewing to discuss their shiny new package refresh.

An all killer, no filler look at how we help our clients sell hundreds of thousands of dollars in merch each year.

Cody and Isaac sit down to discuss Modular Identity Systems.

Cody and Isaac sit down to field community-submitted questions on CODO’s 2023 Beer Branding Trends review.

Exploring the key differences between hard seltzer’s visual canon and the exciting world of RTD cocktails.

How can designers prevent children from accidentally consuming alcohol? Let’s discuss a provocative topic, shall we?

Examining the pros and cons of building your brewery’s Parent Brand vs. building Sub Brands within your portfolio.

How are new breweries coming to market in 2023? This is a run down on what we’re seeing in our brewery in planning project work.

CODO Design’s annual deep dive on everything that’s shaping beer and Bev Alc branding right now.
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Cody and Isaac sit down to discuss an important, looming issue in the Bev Alc world. (Won’t someone think of the children?!?)

Cody and Isaac sit down to discuss what we’re seeing in our brewery in planning and startup branding work so far this year.

Cody and Isaac sit down to discuss CODO’s 2023 Beer Branding Trends Review.

What is the best way to announce your brewery’s rebrand? And why has this shifted so dramatically over the last few years?

Cody and Isaac sit down to field some Q&A, including how to brand and position a seemingly “boring” brewery.

When does a package refresh make sense? And what are some important best practices to make sure you get this update right?

Cody and Isaac sit down to discuss brand guidelines. What are they, why are they valuable and why does no one ever read them?

Here’s what we’re seeing in our digital work this year and how you can use this to improve your website and customer experience.

Cody and Isaac sit down for some Q&A on the topic of audience definition within the beer and beverage industry.

A behind the scenes look at CODO Design’s Brand Architecture and Brand Strategy work for one of New Zealand’s largest breweries.

Cody sits down to discuss the CODO’s recent rebrand for Good George Brewing out of New Zealand.

Should your brewery rebrand or refresh? Where are these approaches similar, where do they differ, and why does this matter?

Cody and Isaac sit down for a frank, somewhat productive(?) conversation on project timelines.

A behind the scenes look at the naming, branding and package design process for New Jersey’s all craft lager brewery, Birdsmouth Beer Co.

Cody sits down with the team at Birdsmouth Beer Co. to discuss what went into naming and branding their craft lager brewery in New Jersey.

Let’s discuss how signaling and Role Theory can help you connect with consumers and create a stronger craft beer brand.

Cody and Isaac sit down to discuss the Hop Water category, and why they believe it could be a big trend in 2023.

How to build a robust and modular identity system that will keep your brand consistent and dynamic as you scale.

Cody and Isaac sit down to discuss their recent trip to speak at the Ontario Craft Brewers Conference.

Let’s discuss Hop Water, and why we think it’s perfectly positioned to flourish as a better for you beer alternative over the coming years.

Cody and Isaac sit down to discuss the importance of a perfect (re)brand rollout in a post-pandemic landscape.

Three critical questions to ask before purchasing a brewery so you can understand what to do (or not to do) with the existing branding.

Cody and Isaac sit down to field Beer Branding Trends Newsletter subscriber-submitted questions.

Can releasing a budget option help your customers weather a financial downturn? Let’s explore the pros and (mostly) cons of this concept.

Cody and Isaac sit down to discuss some options for how to handle a brewery’s brand post acquisition.

Cody and Isaac sit down for some Q&A on Brand Architecture and The Beyond Beer Handbook.

Cody and Isaac sit down to discuss the Beverage Extension Assessment Tool (B.E.A.T.).

Examining the fine line between Brand Extensions and Sub Brands. When can each strategy make sense and how can your brewery implement them?

Cody and Isaac sit down to discuss the Beverage Brand Architecture Continuum.

What is your parent brand? And why is this such an important concept when launching new beverage products?

Cody and Isaac sit down to discuss the role of the parent brand in Brand Architecture.

Cody and Isaac sit down to discuss CODO’s new book, The Beyond Beer Handbook.

Part book, part quiz, and part choose-your-own-adventure-style novel, The Beyond Beer Handbook is a purpose-built tool for helping you expand your brewery’s portfolio and build a more resilient business.

Cody and Isaac sit down to discuss CODO’s recent rebranding project with Mission Brewing + a conversation with our FIRST EVER guest, Mission’s CEO, Dan Partelow.

Rebranding a 100+ year old brewery to stand out in a stacked San Diego beer scene.

Cody and Isaac sit down to discuss CODO’s 13th anniversary, and how the beer industry has evolved along the way.

Cody and Isaac sit down to discuss what makes for a great brewery name and how to actually find one.

A deep dive, behind the scenes look at an ongoing branding project with a brewery in planning named Lost Nomad Brewing Co.

Cody and Isaac sit down to discuss the differences between a brewery’s Mission and Vision, why this matters, and how it can help you build a more purposeful business.

Cody and Isaac sit down to discuss audience segmentation, customer personas, and why you don’t see more fistfights in craft breweries.

A special podcast episode tackling subscriber questions on our 2022 Beer Branding Trends review.

Cody and Isaac sit down to answer ten hard hitting questions from subscribers on this year’s Beer Branding Trends review.

Dive into 17,000 words spanning major industry currents, package design trends and emergent beverage opportunities.

Cody and Isaac sit down and discuss everything covered in this year’s Beer Branding Trends review.

Cody and Isaac sit down to discuss the common goals we see breweries set at the start of their rebranding projects.

When does a brand become a “Lifestyle” brand? And what does this mean for beverage companies who want to stand out in the cold box?

Cody and Isaac sit down to discuss how you can be the best client your design firm has ever had.

Cody and Isaac sit down to discuss what a branding project kickoff looks like. Plus, art direction homework, organizing internal and more.

What makes a brand timeless? And how can we build a timeless brand from the ground up?

Did you know that there are actually two types of equity you need to measure during a rebrand?

Framing your Brand Values is one of the most important tasks your startup will tackle.

Cody and Isaac sit down to discuss how your brewery should vet and hire a design firm for your rebrand.

Cody and Isaac sit down to discuss the different types of creative partners a brewery can hire to handle a rebrand.

Cody and Isaac sit down to discuss the finer points of announcing your brewery’s rebrand.

Cody and Isaac sit down to introduce themselves and CODO Design… 7 episodes in?

Only 90’s kids will remember this newsletter.

Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.

Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.

Cody and Isaac sit down to discuss how to position a craft brewery.

How many extensions are too many? And how are you supposed to know when you’ve hit the limit?

Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.

Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.

What can craft learn from the Big Beer Wars. Plus, watch our live present

How many brands can a craft brewery actively maintain?

Quick—think about hard seltzer packaging. What do you see?

Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.

Does a brewpub (with no intention to ever package beer for distribution or carryout) need compelling branding?

Thanks to everyone (all 25 of you) who sent in a question about our 2021 Craft Beer Branding Trends article.

Clocking in at just under 20k words, this is the most thorough annual guide we’ve put together to date.

Variety Packs have been a perennial best seller in Big Craft for years. But we’ve seen a sharp uptick in smaller breweries getting into this format as of late.

One of the lasting changes in the beer industry triggered by the pandemic will be the expectation for breweries to continually package their beer.

The iconic Anchor Brewing recently launched a stark rebrand that was met with fervent backlash.

One of the biggest sea changes we’ve seen in the beer industry over the last few years has been a move towards being a “house of brands.”

Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.