A deep dive into why breweries across the country are refreshing their packaging right now.

Cody and Isaac sit down to introduce CODO’s new summer BBT newsletter series: The Package Refresh Series. Plus, why *are* package refreshes so hot right now?

A 3-part exclusive Beer Branding Trends Newsletter series on why package refreshes are such an important trend in craft beer today

Cody and Isaac sit down to discuss Brand Essences and how they help to make your Brand Strategy actionable.

A full run down on what we’ve learned about Brand Architecture since publishing the Beyond Beer Handbook.

Rebranding your brewery can be a powerful move, but it is not without risk. Here’s how to ensure you’re set up for success ahead of your revamp.

Here are a few compelling Sub / Endorsed Brand use cases we’ve seen in our brewery branding project work over the last year.

Cody and Isaac sit down to discuss what they’ve learned about Brand Architecture in the two years since publishing The Beyond Beer Handbook.

Cody and Isaac sit down to discuss when it can make sense to jettison your visual & Brand Equity.

A collection of pain point—and opportunities—we’re seeing in our brewery branding work right now.

Cody and Isaac sit down to discuss their experience at the 2024 Craft Brewers Conference.

On the (many) risks and (few) upsides of accidentally repositioning your Parent Brand.

Do all of your labels have to look the same under a Branded House?

Cody and Isaac sit down to field subscriber-submitted questions on our 2024 Beer Branding Trends review.

Cody and Isaac sit down to discuss craft lager and how your brewery can nail this positioning challenge.

A look at how CODO refreshed one North Carolina’s most popular breweries.

Why is lager trending? How do you position craft lager? And beautiful examples to inspire your lager’s package design.

A step by step guide to determine who you should partner with, and how you should measure the results.

How Regional Breweries adapting, and winning, in today’s challenging beer market.

Tools for defining your Brand Equity ahead of a rebrand.

Exploring opportunities and strategies for building a resilient, thriving brand in today’s challenging beer market.

Cody and Isaac sit down to discuss Co-branding in craft beer, and why this is such a fun strategy right now.

Cody and Isaac sit down with Jacob Virgil to discuss their recent rebranding project with NoDa Brewing.

Cody and Isaac sit down to discuss what they’re seeing in their Regional Brewery branding work.

Cody and Isaac sit down to discuss how to actually frame your visual and Brand Equity

Cody and Isaac sit down to discuss CODO’s 2024 Beer Branding Trends review.

Could it make sense for your brewery to release a hard cider this year?

A behind-the-scenes look at how we built a Sub Brand that can travel across state lines with Virginia Beer Co.

Cody and Isaac sit down to discuss all things Hard Cider.

Cody and Isaac sit down with The Virginia Beer Co. to discuss their recent collab: Cold Drinking Beer.

Understanding your Brand Architecture is crucial for the growing brewery. But how about for a newer brewery or a brewery in planning?

Some thoughts on how far you can take Line Extensions while maintaining your audience’s trust.

Some tips to make your packaging work harder for you this year.

When should you endorse a brand vs. launch a new one altogether?

Cody and Isaac sit down to field our latest round of listener-submitted questions.

Cody and Isaac sit down to discuss qualitative and quantitive reasons for rebranding a brewery, and why all roads ultimately lead to increasing revenue.

Cody and Isaac sit down to discuss the merits of a Branded House Brand and why this could be an important part of your brewery’s portfolio.

Cody and Isaac sit down to discuss the nuances between a rebrand and a brand refresh (and why your intent matters more than anything).

Year end action items to set your brewery up for a strong start to your year.

Cody and Isaac sit down to discuss action items to set yourself up for a strong 2024.

A look at how Brand Essences and Mood Boards make your Brand Strategy actionable.

Cody and Isaac sit down to discuss Legacy Breweries: What are they and what unique challenges do they face today?

Cody and Isaac sit down to discuss why the way we help our clients launch their rebrands has shifted so dramatically over the last few years.

Could a Branded House model make sense for your brewery’s portfolio? Let’s discuss the pros and cons of this Brand Architecture approach.

Cody and Isaac sit down to discuss how to design better merch and merch programs and make millions of dollars along the way.

Building on your Brand Equity is a crucial component of successfully rebranding your brewery. Until it isn’t.

Cody and Isaac sit down to field questions from in-house designers, freelancers and marketing pros from around the beer industry.

Let’s discuss how to get the right people at the table to ensure a successful rebrand (or new product launch).

Cody and Isaac sit down to discuss timeless brands. What makes a brand timeless and what lessons can we can apply to new branding projects?

Do you need a beautiful brand identity system when your beer and taproom experience itself is what will keep people coming back?

Cody and Isaac sit down to discuss best practices for getting the most out of your in-house team and external agency relationship.

Here are a few strategies for wrangling your brewery’s intense packaging schedule

Cody and Isaac sit down to discuss best practices for remote work with a branding agency that might be a state, a time zone or half a world away.

Introducing the Sub Brand Ladder: a step-by-step guide for launching and scaling your brewery’s next Sub Brand.

Cody and Isaac sit down to introduce their “Sub Brand Ladder” framework. Are you interested in building a Sub Brand at your brewery? Start here.

Let’s explore the subtle (but important) differences between Sub Brands and Endorsed Brands.

Cody and Isaac sit down to discuss the subtle (but important) differences between Sub Brands and Endorsed Brands.

Why are breweries, big and small, building brands within their portfolio and what does this mean for the beer industry moving forward?

Cody and Isaac sit down to introduce CODO’s Sub Brand Summer Series and answer the question: “Why are Sub Brands so hot right now?”

A 3-part series exploring why Sub Brands are so important right now, what types of Sub Brands your brewery can build and how to actually build one.

How has the definition for Legacy Breweries shifted over time and what unique headwinds are these groups facing today?

When (and why) should a brewery consider a package refresh?

Let’s discuss the importance of developing Sub Brands as a long term brand building platform.

Cody and Isaac sit down with Fernson Brewing to discuss their shiny new package refresh.

An all killer, no filler look at how we help our clients sell hundreds of thousands of dollars in merch each year.

Cody and Isaac sit down to discuss Modular Identity Systems.

Cody and Isaac sit down to field community-submitted questions on CODO’s 2023 Beer Branding Trends review.

Exploring the key differences between hard seltzer’s visual canon and the exciting world of RTD cocktails.

How can designers prevent children from accidentally consuming alcohol? Let’s discuss a provocative topic, shall we?

Examining the pros and cons of building your brewery’s Parent Brand vs. building Sub Brands within your portfolio.

How are new breweries coming to market in 2023? This is a run down on what we’re seeing in our brewery in planning project work.

CODO Design’s annual deep dive on everything that’s shaping beer and Bev Alc branding right now.

Cody and Isaac sit down to discuss an important, looming issue in the Bev Alc world. (Won’t someone think of the children?!?)

Cody and Isaac sit down to discuss what we’re seeing in our brewery in planning and startup branding work so far this year.

Cody and Isaac sit down to discuss CODO’s 2023 Beer Branding Trends Review.

What is the best way to announce your brewery’s rebrand? And why has this shifted so dramatically over the last few years?

Cody and Isaac sit down to field some Q&A, including how to brand and position a seemingly “boring” brewery.

When does a package refresh make sense? And what are some important best practices to make sure you get this update right?

Cody and Isaac sit down to discuss brand guidelines. What are they, why are they valuable and why does no one ever read them?

Here’s what we’re seeing in our digital work this year and how you can use this to improve your website and customer experience.

Cody and Isaac sit down for some Q&A on the topic of audience definition within the beer and beverage industry.

A behind the scenes look at CODO Design’s Brand Architecture and Brand Strategy work for one of New Zealand’s largest breweries.

Cody sits down to discuss the CODO’s recent rebrand for Good George Brewing out of New Zealand.

Should your brewery rebrand or refresh? Where are these approaches similar, where do they differ, and why does this matter?

Cody and Isaac sit down for a frank, somewhat productive(?) conversation on project timelines.

A behind the scenes look at the naming, branding and package design process for New Jersey’s all craft lager brewery, Birdsmouth Beer Co.

Cody sits down with the team at Birdsmouth Beer Co. to discuss what went into naming and branding their craft lager brewery in New Jersey.

Let’s discuss how signaling and Role Theory can help you connect with consumers and create a stronger craft beer brand.

Cody and Isaac sit down to discuss the Hop Water category, and why they believe it could be a big trend in 2023.

How to build a robust and modular identity system that will keep your brand consistent and dynamic as you scale.

Cody and Isaac sit down to discuss their recent trip to speak at the Ontario Craft Brewers Conference.

Let’s discuss Hop Water, and why we think it’s perfectly positioned to flourish as a better for you beer alternative over the coming years.

Cody and Isaac sit down to discuss the importance of a perfect (re)brand rollout in a post-pandemic landscape.

Three critical questions to ask before purchasing a brewery so you can understand what to do (or not to do) with the existing branding.

Cody and Isaac sit down to field Beer Branding Trends Newsletter subscriber-submitted questions.

Can releasing a budget option help your customers weather a financial downturn? Let’s explore the pros and (mostly) cons of this concept.

Cody and Isaac sit down to discuss some options for how to handle a brewery’s brand post acquisition.

Cody and Isaac sit down for some Q&A on Brand Architecture and The Beyond Beer Handbook.

Cody and Isaac sit down to discuss the Beverage Extension Assessment Tool (B.E.A.T.).

Examining the fine line between Brand Extensions and Sub Brands. When can each strategy make sense and how can your brewery implement them?