Cody and Isaac sit down to discuss Brand Essences—what they are and what role it plays in the branding process.

Cody and Isaac sit down to discuss the various people and stakeholders groups you’ll need to organize ahead of your rebrand.

Cody and Isaac sit down to discuss how to position a craft brewery.

How many extensions are too many? And how are you supposed to know when you’ve hit the limit?

Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.

Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand.

What can craft learn from the Big Beer Wars. Plus, watch our live present

How many brands can a craft brewery actively maintain?

Quick—think about hard seltzer packaging. What do you see?

Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.

Does a brewpub (with no intention to ever package beer for distribution or carryout) need compelling branding?

Thanks to everyone (all 25 of you) who sent in a question about our 2021 Craft Beer Branding Trends article.

Clocking in at just under 20k words, this is the most thorough annual guide we’ve put together to date.

Variety Packs have been a perennial best seller in Big Craft for years. But we’ve seen a sharp uptick in smaller breweries getting into this format as of late.

One of the lasting changes in the beer industry triggered by the pandemic will be the expectation for breweries to continually package their beer.

The iconic Anchor Brewing recently launched a stark rebrand that was met with fervent backlash.

One of the biggest sea changes we’ve seen in the beer industry over the last few years has been a move towards being a “house of brands.”

Fielding community submitted questions on CODO’s 2021 Craft Beer Branding Trends article.